Red Bull
Work
Worked with the team at Hearts & Science to develop of a series of paid social campaigns designed to amplify Red Bull’s brand visibility and engagement across key platforms, including Meta, Snapchat, TikTok, LinkedIn, Reddit and Pinterest. The multi-faceted strategy combined top to mid-funnel tactics with innovative media placements to create a culturally relevant and performance-driven social presence. The approach included:
• Boosting Talent Content: Scaled reach and engagement by amplifying organic content from athletes and talent through paid support and partnership tools.
• Retailer Integrations: Collaborated with retail partners to create co-branded social moments, driving traffic and awareness around key product launches and seasonal campaigns.
• Custom Placements: Executed immersive platform-native experiences, including Pinterest Spotlight, TikTok Branded Effects, Snapchat AR Lenses and First Commercial placements, to drive interaction and encourage user participation.
About Red Bull
Inspired by functional drinks from East Asia, Dietrich Mateschitz founded Red Bull in the mid-1980s. He developed not only a new product but also a unique marketing concept and launched Red Bull Energy Drink in Austria on April 1, 1987. A completely new product category was born – energy drinks. Red Bull Energy Drink is now appreciated worldwide by top athletes, busy professionals, college students and travelers on long journeys.
