Cacique Foods
Work
In 2023, I was part of the Media Team at Deustch LA leading the launch of the Cacique Foods brand campaign from strategy through execution. The campaign spanned a fully integrated media mix, including: Social, CTV, OLV, and Digital, and was designed to build brand awareness and drive meaningful reach across key audiences.
My focus was Paid Social, where I owned the end-to-end strategy, activation, and ongoing optimization across Facebook, Instagram, TikTok, and Pinterest. That meant building out channel-specific approaches for each platform, managing budget allocation, monitoring performance in real time, and making data-driven adjustments to maximize impact throughout the flight.
The cross-channel nature of the campaign required close collaboration across the media team keeping every channel aligned, on brief, and moving at pace toward a unified brand goal.
About Cacique Foods
Cacique ® is the #1 Brand of Hispanic Cheeses, Chorizos, and Cremas. For over 50 years Cacique ® has remained a family-owned company dedicated to producing the highest-quality authentic products.