Dune (2021 Film)
Work
As part of the Paid Social team at Hearts & Science, I worked on the domestic theatrical release campaign for “Dune” — the Oscar-winning film from Dune. The goal was simple but significant: build widespread awareness and drive ticket sales ahead of and through the theatrical window.
We executed a full-funnel Paid Social campaign across Facebook, Instagram, Pinterest, Twitter, Snapchat, and TikTok meeting audiences where they were and guiding them from discovery to purchase. The breadth of the platform mix demanded tailored creative approaches for each channel while keeping the campaign’s voice and momentum consistent throughout.
Promoting an award-winning film carries its own weight; the material was exceptional, and the campaign had to match that standard. It was a high-visibility project that reinforced the power of Paid Social in driving real-world outcomes, from cultural conversation to seats in theaters.
About the film
Dune is a 2021 American epic science fiction film directed by Denis Villeneuve, who co-wrote the screenplay with Jon Spaihts and Eric Roth. Starring Timothée Chalamet and Zendaya, the film tells the story of a noble family that becomes embroiled in a war for control over the galaxy's most valuable asset while its heir becomes troubled by visions of a dark future.
The film went on to win 6 Oscars with a total of 173 wins & 294 nominations total .